Interbike – Day 1: Bike Lust
Today, we headed indoors for the Interbike Expo at the Sands Convention Centre in Las Vegas and found two huge floors filled with products from 1200-plus exhibitors. In this post, we concentrate on the road bikes that were on display.
Interbike is held every year for the benefit of US retailers so they can handle product and meet with sales reps to finalise their stock orders for the coming year. It’s also a great opportunity for the industry and media to get an overview of the market. The range of exhibitors is overwhelming; imagine a middle eastern street market filled with all kinds of bikes, wheels, componentry, apparel, and nutrition, then add in bright lights, lots of banners, and a live dj or two, and you have the Interbike show. Everybody is here to do a deal.
Tomorrow’s theme will be components and power meters. Let us know if you have any requests…