Interview with Brian Cookson

Will be fascinated to see where the “new” UCI can use new technology to improve the “spectacle” of cycling to the masses.

If they can make TV coverage even more immersive and appealing to the “non traditional cycling observer”, viewing figures can only climb, and that surely means the big sponsorship dollars won’t be far behind.

If you look at what other sports are doing with graphical overlays, virtual spectators etc, you can imagine some pretty clever things…

I know folks will argue against, but wouldn’t it be great to see how many Watts Froome and friends are pushing as they scream up L’Alpe, what their HR is etc / Use “ghosting” of the fastest rider to date on a TT course so you can see how far in front / behind the best time each rider is / Live footage from inside the peloton etc etc…

Either way, good to see Mr. Cookson is (a) Acknowledging the problems of the past and (b) Looking solidly to the future.