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  • jules

    i’m not racist, but the japanese are a weird mob.

    • Steel

      Engineer see problem (broken hub), engineer smash problem (design $7,000 hub)

  • moneybags

    Ill take 10!

  • Keir

    7K buys a lot of Chris King R45s

    • D.

      Or a few more pairs of Classics and the superior soundtrack.

  • I didn’t contribute any words to this review, however Gokiso Australia gave me a set of their regular hubs built up on 40mm carbon clinchers to try out. http://www.gokiso.jp/en/products/hub.html

    It wasn’t immediately obvious, but as that initial ride went on I could definitely feel that something was going on with these. As Matt says above, there was no suspension that could be felt, but there was a small noticeable difference in cornering – presumably because of the axel being kept dead straight.

    The ease of rolling along on a fast bunch ride was definitely noticeable as well.

    Another thing I could feel was the immediate engagement of the freehub. There is immediate forward movement when you begin to pedal. A small amount of slack that I never noticed before on other hubs.

    In short, phenomenal hubs that I’ll sadly never be able to afford.

    • jules

      cos let’s face it, clinchers are more practical… something doesn’t feel right there..

  • Steel

    29 year warranty, not 30? This is hilarious. You just know that some wonk at Kondo has worked out the mean time to failure at exactly 29 years with the same mathematical precision to which they designed the hub.

    I actually love it. It’s an example of what can be done when money is no object. A bit like a Bugatti Veyron of bike hubs.

    Oh to be in the 0.0001 per cent and be able to pony up for these things.

    • jules

      i know i’m taking it too seriously, but these are stupid. anyone can design a high-performing component with unlimited resources. what’s impressive is doing it with minimum resources.

      • I admire things like this. If it had never been done, then there would never be any progress or trickle down. I’m sure we’ll see this technology in 10yrs on 300 hubs.

        • dcaspira

          I’m with you on this, these guys come from low volume, high value manufacturing. They partner up with high volume, marketing and we have something interesting… pass the popcorn

          • jules

            did you ask them what their sales forecast was? who is actually going to put down for these?

            • Arfy

              Sales??? This was developed by the Engineering department without telling Sales. How else do you think they managed to over-engineer the design while making them too heavy and too expensive to sell? I hope Matt and CT kept theirs, because Sales don’t want them back ;)

              • Dave

                I’d say potentially a joint effort between Marketing and Engineering.

                • No sales

                  Small Japanese manufacturers dont have sales offices, they outsource sales to trading companines.

            • dcaspira

              @jules maybe one or two, but does that matter? google the word “optionality” and think about the greater business these guys are in. It may be a small risk, for a larger return :)

              • Sargent Grammar


                Google the word “Americanism” (I’ll save you the trouble, it means “made up word because we couldn’t be arsed finding out the real word”).

            • Matt Wikstrom

              I’m told that Gokiso is selling plenty of hubs in Japan.

              • Antony Day

                So, what you’re saying Matt, is that they are big in Japan.. ;)

        • Steel

          Exactly. What Mr Jules doesn’t get is that the reason his bike is comparatively cheap is because it is a knock off of another brand who did all the R&D.

          I can see someone doing this but with say 2 catridge bearings instead of 4 and other manufacturing/cost saves.

        • scottmanning

          It’s the reason they build a concept car. To explore ideas. Ok, so they took these one step further and put them on sale but I would hazzard a guess there is no stock of these. They would be made to order surely.

    • Pete

      I came here to say exactly the same thing. The way I read that I’m expecting these things to mysteriously explode 1 day after you’ve been rolling on them for 29 years…

      • Dave

        Are you saying this company is a front for Samsung?

    • Dave

      I’d say that as a marketing adventure it’s got the potential to be far better than the Veyron, primarily because it’s attached to the same brand name as their series production models. The Veyron would have been far more use to the VW/Audi/Porsche group if the VW Phaeton had also been sold as a Bugatti instead of a VW.

  • Arfy

    It’s no wonder wheel manufacturers don’t want the hubs when they add so much weight to the wheelset. Perhaps Gokiso should approach Cancellara’s camp for his hour-record attempt?

  • bigstu_

    Complete twaddle. Are we expected to get off at the top of every hill and remove our chains in order to access the one and only demonstratable benefit of these hubs? With the dearest Alpha 340’s at $1k thats a 700% markup. Why don’t we talk about the poor aero front hub, poor (comparatively) rolling resistance of clinchers, the resistance to flex and the lack of innovation in cassette drag for the price. All of those factors would have a greater impact on performance. Ex-aircraft fabricators with their heads still in the clouds with no thought to aerodynamics, charging aircraft maintenance prices. I’ll buy a $1000 pair of singles and 100 tyres. If my frame is out, I will have it aligned.

    • max

      agree. price aside, what’s the use of marginal gains when they are outweighed by marginal losses?

      • inopinatus

        Because it moves the engineering forward. Tiny steps that trickle down from the absurd to the mainstream.

        No doubt Bigstu_ was calling the derailleur a load of twaddle back in 1902.

  • Sean

    Well these look like fantastic value!

  • a different ben

    Impressed that you managed 12 photos of a wheelset :)

  • Paolo

    Would be surprised if we see them unlabeled in some WT team captains custom build wheel set soon.

    • Paolo

      ‘Would not” ;-)

  • scottmanning

    Cool. I’ll get a set to put on my $40’000 Aston Martin… “Money must be funny in a rich mans world”

    As a designer, I love them. Over engineering at it’s best.

  • echidna_sg

    saw a few pairs of these in Taiwan for the KOM challenge last year, not sure if they were the titanium or the alloy ones though. just another bit of pretty bling – a lot like buying super record over record. Or perhaps more appropriate – getting the factory racing stripes on your ferrari that cost more than a small car as an optional extra. There is no financial reason to consider these.

  • There is sales force. Perhaps not as strong as engineering


  • velocite

    What a yarn! Belongs in the odd spot category though. My back of the envelope calculation says that the resistance that causes a wheel to slow from 30kph to zero in 80 seconds, the DTSwiss, consumes just over 0.02 watts of power – so that’s how much there is to gain here. TWO PERCENT OF A WATT! Wouldn’t qualify as a marginal gain, would it.

    • Dave

      Infinitesimal would be a better word than marginal. For amateurs (and BMC riders in the first two years of a three year deal) you would get far better bang/buck from losing even a little bit of the pud.

      Still, the world is better off for this kind of engineering. The various features will eventually trickle down to series production, just like everything we all love about our current bikes. People have at some point in the last 130 years said the same things about pneumatic tyres, the derailleur, compact cranks, synthetic fabric clothing, carbon fibre, electronic gearing, disc brakes and so on.

      • velocite

        I barack for new engineering, but I think this is just silliness. To use your word, the distortion of a standard bicycle axle under load would be infinitesimal. I can’t say I actually understood the ‘spring’ idea, but given the breathless presentation of such ordinary components as ‘deep groove’ ball bearings together with the lack of any meaningful result I’m not motivated to investigate further.

        In the words of the bard, the mountains have laboured and produced not a hippopotamus, but a mouse.

  • thePeasant

    at the risk of being a sounding like a jerk… Who wants anything to last forever nowadays? one selling point of these hubs is that it will last you a lifetime.. are there any cyclists nowadays that would want that? going 10, 20 yrs without upgrading your wheels? :) its like Vertu’s argument about phones.. and we all know what happened to them :)

    • Sean Doyle

      Yes. I enjoy that my Ultegra hubs are now 17 years old. Saved me a crap load of money for components that offer real performance gains.

  • Ralstona

    I guess most of the detractors ride a penny farthing and scoff at carbon frames!

  • Chris Andrews

    How much of the $7k pays for Bjork’s voice-over?

  • marslove

    I’d love to have these on my triathlon bike, where weight is not that important.

  • clarityoffline

    “the price is subject to variation in the exchange rate, but expect to pay around AU$7,000 for the Super Climber hubset, AU$2,800 for the Climber hubset, and AU$2,260 for the base hubset. Shipping, tax and duty will all be extra for Australian buyers.”

    Didn’t even read past that… unless those hubs include motors that ranks right up there with the most ridiculous bike parts I’ve ever seen…


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