Adam Hansen’s custom shoes

Adam Hansen explains how he got the idea of making his own shoes (as light as 76g per shoe!) and how he actually makes them.

Check out the rest of Adam Hansen’s stuff at hanseeno.com.

Johnny

I just love his approach to cycling. You can really see, that it is his passion.
- cyclingTips
  
  How many people have the time and energy to design and build their own shoes? Astounding
- Ankush Agarwal
  
  If I remember correctly, he also coded the team’s logistics management software.
Tim Johnson

€2000 for a pair of shoes though. You’d want to be pretty serious about your racing and/or have some insane level of disposable income to spend that much.
- cyclingTips
  
  I’m guessing it’s more of an intentional barrier so that people don’t buy them! (but technically “for sale” to appease the UCI rules)
  - Steve G
    
    Exactly.
    I have a cast of my feet with the orthotic bit that I could send to have a pair made up… but the price, wow the price. I wonder, when he finishes up cycling (not for a long time we all hope) if he’ll go into production and they’ll become a reasonable price.
    
    … and I thought my SIDI’s were expensive!
Simon Gamble

‘SOLD OUT’ until a pair can be made that is not built off Hanseenos orthotics :)
- Mikael_L
  
  The UCI requires any kit used to be available to the public, it’s the same theory with British Cycling’s bikes. They were available via customer order on a well hidden section of BC’s website, at something like $35k per frame.

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