Wiggle opens Australian subsidiary

by CyclingTips


We’ve seen many bike shops come and go in the past decade and there’s never been a more competitive time to be in the business of selling bikes. The online market has also been tough with many online stores going out of business while only a few succeeding to meet the margins and demands to survive. Established in 1999, Wiggle has been on of those fortunate online businesses to thrive and now serves customers in over 100 countries.

It’s just been announced that Wiggle is opening of its first overseas office to be based in Sydney. Wiggle says this move enables them to offer local services, establish a better connection to its customers, and put back into the cycling community.

Company CEO, Stefan Barden said: “Sport is at the heart of Australia’s history, culture and community, so it’s no surprise that the market has become one of our biggest overseas territories in the very short time that we’ve been trading here.

“It was therefore important for us to put something back into the community and invest in local jobs, get involved with local sports events and work alongside the excellent cycling safety and advocacy groups, the Amy Gillett Foundation and Bicycle Network.”

Adam Johnson, formerly CEO of lastminute.com Australia and travel.com.au, will take the role of General Manager of Australia operations. Johnson has also recruited a web content and online marketing team to assist him.

Johnson said: “We are proud to be supporting Australian cyclists, runners, swimmers and triathletes through sponsorships and the establishment of Wiggle Australia. And we recognise the support we have seen from our Australian customers and the need to invest in the community, with sponsorships beginning in March.”

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