VeloClub is CyclingTips’ membership program which brings us closer to our members, and connects likeminded cycling enthusiasts.
October 14, 2014
WOMEN'S CYCLING BROUGHT TO YOU BY ORBEA
Last week we had the opportunity to sit down with Giant Bicycle’s Chief Financial Officer and creator of their women’s specific LIV brand, Bonnie Tu.
In this interview, Bonnie speaks about how LIV began, the importance of separating the brand from Giant, and the differences between how they speak to their male and female customers.