Joining VeloClub not only supports the work we do, there are some fantastic benefits:
by Wade Wallace
October 14, 2014
Last week we had the opportunity to sit down with Giant Bicycle’s Chief Financial Officer and creator of their women’s specific LIV brand, Bonnie Tu.
In this interview, Bonnie speaks about how LIV began, the importance of separating the brand from Giant, and the differences between how they speak to their male and female customers.