The Week in Bike #43 – Product Is as Product Does

by Cosmo Catalano

Don’t get him wrong—Cosmo loves to complain about cycling TV coverage. But with teams, organizers, sponsors, and even sometimes the media failing to create a quality product, could cycling’s current televised incarnation be exactly what the sport deserves?

We hope you enjoy Cosmo Catalano’s latest episode of The Week in Bike.

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