What’s cool in cycling kits in 2015
Last year we shared some of our favourite cycling kits on the market and in that time many more designs and brands have emerged, and some have gotten even cooler.
With custom kit becoming easier and cheaper to source, design, and manufacture, many small labels have emerged to target anything from a group of their riding mates, to a wider market who are looking to indulge in unique designs to show their individuality.
If you want to stay on top of the latest trends in cycling kit, be sure to follow KitWatch and WTFKits. And while you’re at it, be sure to check our piece featuring our favourite women’s kits of 2015.
Here are some of our favourites that have popped up in the past few months:
Note: Many (not all) of these kits are made on a pre-order basis by small hobby businesses and CyclingTips does not endorse or have any affiliation with them. Indulge at your own risk!
What they say: “Created and designed in Melbourne Australia, and distributed through select Australian and European cycling stores, we produce premium cycling apparel for men and women who appreciate quality, design and art.
Our philosophy is all about creating cycling staples with longevity; combining timeless style with premium quality and performance fabrics. Our products are proven on the road, in real life. Our socks are proudly made in Australia, and our apparel is made in Italy.”
What they say: “If you have ever ridden your favourite loop and felt a sense of bewilderment, we hear you. If you have shown up to your weekly bunch ride and felt embarrassed and confused, we understand you. If you have ever sat at your local coffee shop and felt yourself overcome with anger, we have been there.
You, our friend, are one of us. You represent the movement towards creating a better sport. You represent the movement of athletes who love our sport, but hate what it’s become. No longer should there be a gap between what you wear on your bike and what you wear off it. We want you to ride bikes but look good doing it. We want you to suffer. We want you to hurt. We want you to give out hurt. But win or lose, we want you there, looking like you were made to be there.”
What they say: “Ornot was born out of the idea that you shouldn’t have to spend a ton of money on cycling clothing and then be a rolling billboard of logos. We also don’t view ourselves as power rangers, so we try to keep the design in check for minimal coffee line embarrassment. ”
What they say: “Volero is a premium cycling apparel brand created by two brothers who fused their passion of cycling and design together. As brothers, and as designers of the Volero range, creating cycling kits that were original and allows riders to express their own style is integral to our brand. Although we draw inspiration from cycling eras gone by, we feel its vital to build a brand that will allow us and our customers to develop and be creative together.”
Any Given Sunday
There’s nothing on the website that describes who “Any Given Sunday” is, but I’m told that it’s an Ozzie label run by Melbourne-based, Gold Coast-born guy, Dayne Fuge. His first kit ‘Shaka’ with the floral print was quite popular and now he’s about to release another.
Blur Cycling Supply Co.
What they say: “Consistently disappointed with the overall level of design we found in cycling apparel, three designer and cyclist friends set out to do things a little bit differently. Over the course of 18 months, they closely examined fabrics from all over the world, settled on stitching patterns and colors, and decided to use only the best chamois pads on the planet. They had the makings of high-quality, premium cycling apparel that could rival not just anything from North America, but anything produced from Europe – the center of cycling and cycling culture.
That was the easy part. Now they had to agree on kit designs.
Instead of classic European design rip-offs, re-hashes of the same old kits, or jerseys plastered with logos like NASCAR racers, BLUR CYCLING SUPPLY CO decided to only release one to two collections a year. And each collection will have a theme. What the theme is depends on the season, how we feel, and what people want.”
What they say: “First and foremost, Twin Six is a small group of people who love to ride and believe that the time is overdue for better designed cycling lifestyle apparel and goods. We feel as though the gear we pull on is a statement of our style, identity and self. The industry’s slow uphill grind to better graphics has turned riders into unwilling billboards, moving color explosions and unfortunate cartoon characterizations. Twin Six has seen enough.
Our apparel is born with a fashion DNA. Styles that spring from real graphic trends, not the predictable regurgitation of last year’s predictable regurgitation. Twin Six is eight determined people doing what we do best, so we can all finally ride with pride.”
What they say: “An African brand that presents a unique look ready for the challenge enabling passionate athletes to enjoy chasing their personal goals without blending in. Founded by Raymond Cox in 2014, from Cape Town, South Africa.”
What they say: “Ideas, individuality and fearless design are the bond that hold Attaquer together. Borne out of a need for exciting, fresh and fashion-forward cycling kits, Attaquer breaks all the rules of what you’ve come to know of your kit with innovative and technical product development and conceptual updates on traditional cycling apparel.
Established in Sydney in late 2012, founders Greg Hamer and Stevan Musulin, combining more than 15 years of cycling, fashion and brand management experience to create Attaquer. Designed by Australian street and fashion artists and developed and manufactured in Italy, we know what cyclists want when it comes to clothing and favour comfort coupled with a fashion forward style, sure to turn heads for all the right reasons.
Attaquer is a true pioneer in the cycling market and is not about producing homogenised kits for the standard cyclist. It’s a lifestyle. It lives and breathes the sport but likes to have fun and never takes itself too seriously. With a unique diversity that allows Attaquer to straddle multiple points of difference, the brand remains as effortlessly on-point, as it should be.
As we say at Attaquer, “it’s time to stand out in the pack”.”
What they say: “I am a Pedla. I am a diehard cyclist. I take making your kit seriously. I take functional, high performance technical wear, and layer it with impeccable design so that it looks as good as it performs. I collaborate with the famous Italian company M.I.T.I to develop our base cloth. I choose to use superior CYTECH Italian-made 3D endurance chamois – because I know how good it is to ride in. I use the latest generation of eco-friendly European sublimation print technology in all Pedla garments, because I think it’s important to achieve an exceptional level of detail in our print designs. I take making your kit seriously. I am a diehard cyclist. I am a Pedla.”
What they say: “We create stylishly functional sports apparel, using the latest technical textiles and construction techniques. We don’t believe in hype, marketing jargon or empty promises. Our multi-sport and lifestyle garments are cut from the best fabrics, created by passionate designers for people who appreciate beauty, simplicity and design in sport and in life.
We encourage experiences aimed to enrich and support the lives of busy people who want to reach physical goals, challenge the norm and find new friends in familiar places.
To create the life worth living you have to work hard. Our mission is to support those on the path to the life they aspire to. The rest is up to you.”