Obree calls for unity in fight for clean sport, Bike Pure launches ethics publication

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Former world hour record holder Graeme Obree has called on a collective stance for a clean sport, lending his support to a new publication by the Bike Pure anti-doping group detailing its vision of a more ethical approach.

“By standing together we can make a difference, leverage the challenge and hopefully bring a speedy end to the culture of doping in cycling and sport in general,” said the Scot, who is a former world champion in the individual pursuit.

Obree was known for being outspoken in calling for a cleaner sport during his career, but was dismissed by the then-UCI president Hein Verbruggen. The Dutchman claimed that Obree and other campaigners such as Giles Delion were failed professionals, but history proved they were correct.

While Obree retired many years ago, he has continued in advocating change.

“Through the publication of this ethics brochure and their sustained input towards the promotion of sporting integrity, Bike Pure offers a platform for people and athletes of every level to join as one and fight for sport where honour and integrity is cherished,” he said.

Bike Pure is a voluntary pressure group founded after the 2007 Tour de France and has now launched a 44 page brochure entitled “Rebuilding Ethics in Cycle Sport: A Guide for Riders, Parents and Coaches.”

It is aimed at educating both riders, coaches and parents of cyclists on the importance of sporting ethics, integrity, sportsmanship and anti-doping.

“The ‘win at all costs’ mentality we see evolving in many sports was the catalyst for Bike Pure producing this brochure,” explained Bike Pure co-founder Andy Layhe.

“This unethical mentality is undermining the very foundation and enjoyment of so many sports. Bike Pure’s mission is to promote cycling in a positive manner by helping to educate cyclists, particularly young athletes, to the importance of honest and ethical sport.

“Athletes, coaches and parents of riders who abide by the rules, show respect and integrity for opponents and officials are powerful role models in their own right.”

The publication includes guidelines for riders, coaches and parents and also includes case studies and other information. It can be downloaded here or shipped in hard copy format from here.

Layhe said that it was important that many people got involved. “Everybody has a part to play and we encourage people to download and share this manual to help change sporting attitudes and promote the values and principles covered within it.”

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