Canyon Bicycles enters Australian and New Zealand market
Servicing the bicycle market since 1996 throughout Europe and beyond, riders in Australian and New Zealand will soon to have access to buying direct from Canyon bikes alongside with full local service and sales support for the first time.
One of the few bike brands who sells directly to the pubic, orders placed online at Canyon.com will be assembled at the Canyon Factory in Koblenz, Germany, and delivered to the customer’s doorstep. The new team at Canyon Australia & New Zealand will operate out of Melbourne and provide full support to customers in the region, from service queries to buying advice, in addition to representing Canyon at events from 2016 onwards.
Leading the team will be the new Australia & New Zealand Market Manager, Darryl Moliere who said in a press release, “After following the Canyon brand for many years, I can honestly say that I am extremely excited and honoured to be the first Australian member of the global Canyon Crew. Having recently returned from a visit to Canyon.Home in Koblenz it was clear to see that the whole team there, from R&D right through to production and quality assurance, is focussed and driven to create the best bikes, as proven by the numerous awards and distinctions Canyon bikes have received already in Europe. To be able to offer these bikes to the Australian and New Zealand markets for the first time with a level of service that matches the product quality is going to be a new and exciting period for all cycling enthusiasts from Down Under.”
If you’re not familiar with the workings of Canyon’s direct online model, we asked Darryl Molier a few questions to clarify:
How are you going to sell product? Exclusively online? Through any dealers?
The same direct model as used successfully in Europe. Customers will order their bikes online and they will be shipped direct to the customer from Koblenz.
Will there be places to test ride the bikes?
Yes we intend to have a test fleet for events. Most likely not from the start though. In saying this, Canyon have a 30 day test period for consumers that purchase. This is better than any demo day could ever be! If the bike doesn’t fit or it is not what you expected we will collect it for return no questions asked.
What will local servicing look like?
We will be based in South East Melbourne with a fully functional workshop.
Customers can have their bike couriered to us in the bike-guard (special bike box that your bike arrives in) and we will service and re-package the bike to return to the customer. Pretty much a door to door service.
What will order lead-times be?
If the bikes are in stock, they should get to your door in 7 days. We are 2 from 2 so far with bikes arriving here in under 7 days.
Will the offering in ANZ be the same as elsewhere? Or will the bike specs and offering be different?
The offering will be slightly reduced from what is on offer in Europe. For example, due to shipping costs we will not initially offer alloy road bikes. The cost of shipping will make it hard for us to be as competitive as we would like to be. Specs will be the same.
Canyon Australia & New Zealand will be up and running by the end of the year to offer the select models from the 2016 range.