Cavendish to mentor Madison Genesis Continental team

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On the same day that it was announced that Roger Hammond will be taking up a directeur sportif role with Team Dimension Data in 2016, the British team he manages has unveiled news of a partnership with the team’s new sprinter, Mark Cavendish.

“The partnership, with arguably the greatest sprinter of all time, will see Cavendish dedicate some time to the Madison Genesis team to help young riders develop into accomplished World Tour competitors,” stated the squad on Wednesday.

“Central to the partnership, Cavendish will give some of his time to the Madison Genesis riders that will include mentoring, training, road craft and race knowledge.”

Madison Genesis has clarified Hammond’s signing for Team Dimension Data, which is currently racing as MTN-Qhubeka prior to the sponsor change at the end of the year.

It has stated that he will remain on board as team manager, sharing his time between the squads. It is unclear if the Cavendish deal is part of the arrangement with Hammond, but the timing of the two announcements hints at a link.

“I’m so proud that Mark will join Madison Genesis on the next phase of the team’s journey,” stated Hammond. “I have known Mark a long time, his knowledge and passion for the sport is second to none. Combined with his enthusiasm to help nurture and support the up and coming generations, I could not have ever hoped for a better person to look to the future with team.”

The collaboration is part of the Cvndsh Sponsorship that the 26-time Tour de France stage winner set up to help younger riders.

He credited Hammond, saying that without the help of him and others early on he would have been unable to reach the top as a pro.

“It was the advice, guidance and assistance that I received that kept me on course to achieve the pro team ambitions I had,” he said.

“This is the perfect opportunity for me to repay the sport I love with that same support and guidance for these young, talented riders. There’s no better platform to do that from than through a team I really believe in like Madison Genesis.”

Team owner Dominic Langan Madison Genesis team owner said that the goal of the team was to help develop riders. He sees the new arrangement as being crucial to that aim.

“Our partnership with Mark Cavendish and his commitment to the Madison Genesis team will give a massive boost to our riders. It will further enable us to give them the absolute best support possible in their quest to realising their World Tour aspirations.”

The team will retain eight riders heading into 2016, namely Mike Northey, Tom Stewart, Erick Rowsell, Tobyn Horton, Matt Cronshaw, Matt Holmes, Joe Evans and Tristan Robbins, and is adding Felix English, Grufford Lewis, Alex Blain and Taylor Gunman.

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