New Canyon-SRAM team announces roster and sponsors
The new UCI WorldTour team Canyon-SRAM was officially launched in London today. Made up of many of the same staff and riders as the highly successful but disbanded Velocio-SRAM team, there had been much speculation about what the new team would look like and who would be on its roster. All rumours were put to rest today with Team Manager Ronny Lauke’s announcement of his new women’s cycling team.
Managed by Lauke and Beth Duryea, the 2016 Canyon//SRAM roster includes German riders Lisa Brennauer, Trixi Worrack and Mieke Kröger; Australian Tiffany Cromwel; Italians Elena Cecchini and Barbara Guarischi; Belorussian Alena Amialiusik; Great Britain’s Hannah Barnes; and American Alexis Ryan.
“We aim to be successful on and off the bike, to engage with fans worldwide, but also to inspire women to cycle. We have the staff, riders and partners that will demonstrate our forward thinking modern approach to women’s cycling,” stated Lauke at the press conference at Rapha Cycle Club in London.
As the team’s title name suggests, the team will be riding on SRAM-equipped bikes made by Canyon. Rapha has come on board as the team’s apparel sponsor.
Specifically, the team will be racing Canyon’s Ultimate WMN CF SLX road bikes and Speedmax CF SLX time trial bikes equipped with SRAM eTap. Other industry support is coming from Zipp, Quarq, Giro, BOA Technology, Zwift, Wahoo, Ergon, Speedplay, Continental, Multipower, Morgan Blue, Solestar, Action Wipes, Oakley, First Endurance and SVL Sports Insurance.
Find more details at the newly launched team site, www.WMNcycling.com.