Prudential Ridelondon puts up 100,000 Euro women’s prize purse, biggest in the world

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Following last week’s Asda Women’s Tour of Yorkshire announcement of their £50,000 (€63,623) prize purse and media coverage, the Prudential RideLondon Classique today announcement its 100,000 Euro prize purse, the world’s biggest women’s prize purse yet.

Held on Saturday, July 30,  the Prudential RideLondon Classique is part of a massive cycling festival and was already known for putting women’s racing in the spotlight. Despite its lack of UCI status in previous editions, the Prudential RideLondon GP always attracted a star-studded field due to its prize money, appearance fees and a private flight. In 2012, it was the first women’s race in the UK, outside the Olympic or Commonwealth Games, to be broadcast live.Last year, the event offered a TV’s first when it provided live coverage via on-bike cameras.

This year, the new  Prudential RideLondon Classique has been added to the UCI Women’s WorldTour calendar and is bigger than ever before.  The race will take place on a spectacular 5.5km circuit in central London, beginning on The Mall in St James’s Park, going up Constitution Hill, turning at the top to come down and on to Birdcage Walk, then passing Big Ben and turning left on to Whitehall and right on to the Strand before turning again to come back up the Strand, through Trafalgar Square, Admiralty Arch and back on to The Mall.

The 100,000 Euro prize purse is the highest ever offered for a women’s one-day race and matches the prize money offered at the men’s race the following day.

“We believe in equality in sport,” said Event Director Hugh Brasher in a press release. “Last year, the Prudential RideLondon-Surrey Classic became the world’s richest men’s one day race and we believe that it is right that the prize money for our new UCI Women’s WorldTour event matches that, setting a new standard for women’s cycling. This is the same policy that we have operated at the London Marathon for many years.”

UCI president Brian Cookson, added: “Prudential RideLondon has set new records for cycling every year. It is the biggest festival of cycling in the world and it is wonderful to see that the new UCI Women’s WorldTour race has been awarded full parity with the men’s event.”

The individual winner of the Prudential RideLondon Classique wins 25,000 Euros in prize money and the winning team is awarded 10,000 Euros. There will be three Continental Tyres Sprints classifications in the race offering a further 12,600 Euros in prize money. See the full breakdown of prize money here.

The race will be broadcasted live on BBC TV for the fourth successive year. It was the first women’s race in the UK, outside the Olympic or Commonwealth Games, to be broadcast live.

“As an athlete ten years ago, I would never have dreamt that a female cyclist would be rewarded with this level of prize money for doing something we love,” commented  Wiggle High5 team manager, Rochelle Gilmore. “It has been overwhelming to witness the massive changes in our sport during the past couple of years. I’ve been involved in women’s professional cycling for eighteen years and I still can not actually grasp how rapidly single actions like this have developed our sport.”

Image: Barbara Guarischi won the 2015 Prudential RideLondon GP. 


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