Women’s Tour of Yorkshire to offer biggest prize purse in the world; and world champion Lizzie Armitstead is going for it

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Between the Aviva Women’s Tour and the RideLondon GP, Britain already had some of the best supported women’s races on the calendar. And it’s only getting better.

The Asda Women’s Tour of Yorkshire today announced that its second annual event has been granted a 1.2 UCI Classification, will have live TV broadcasting and features an impressive prize purse of over £50,000 (€63,623), making this the most lucrative women’s race in the world.

Held on Saturday, April 30, the women’s race will take place on exactly the same course as the men’s race being held later that day, on a 135km route from Otley to Doncaster.

Lining up for her chance at the prize purse will be world champion and Yorkshire native Lizzie Armitstead.

“The Asda Tour de Yorkshire Women’s race will be my first race in the UK in my World Champions jersey and it’s an absolute dream to be starting in my home town,” stated Armitstead.

With the massive prize purse and its 1.2 UCI ranking, Armitstead is likely to be competing against the best in the world. Luckily, fans will be able to see it all live on ITV4 and Eurosport, starting at 8:15 a.m. local time.

“Today is a hugely significant milestone for women’s racing. We’ve come good on our promise to expand the women’s race and rather than rest at bringing parity in terms of the men’s route and broadcast coverage, we’ve gone further to offer the world’s most lucrative prize fund,” said Sir Gary Verity, Chief Executive of Welcome to Yorkshire, in a statement.

“Together with our sponsors, we’re bringing women’s racing the respect it deserves and I can think of no better way to start our race in Otley than with our very own World Champion on the start line.”

The first prize for this one day race will be £15,000, second will be £10,000 and third, £5,000, with prize money down to 20th place.

The series of announcements continued today with news that the Asda Women’s Tour de Yorkshire will be broadcast live, on ITV4 and Eurosport.

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