Introducing our latest guest brand to the CylingTips Emporium: Creux Cycling. The Recon Jersey and Obsidian Bib Shorts are the streetwear-focussed Melbourne brand’s first performance jersey and knicks, available for a limited time only.
Launched in 2010, Creux Cycling is a cycling streetwear brand. Or as Creux like to call it, ‘Street Inspired Velowear’. Founded by Van and his brother Dong, the pair saw an opportunity in the market after they experienced first-hand the rapid growth of cycling in both Europe and Australia after previously travelling in the UK.
Although the pair started off riding road bikes, they drifted into fixed-gear riding in 2006 so 95% of the riding they were doing was in everyday clothes. At the time there weren’t any brands producing this type of gear so they decided to have a go filling this niche.
“We thought there was a real opportunity to develop a cycling brand that was more urban and city-focussed.”
As this is their first piece of lycra, and it’s not their aim to be a lycra brand, Creux have utilised the Pro Racing Research label made by Vermarc / A.P.G. srl, the same style and cut used by both Etixx-QuickStep and Lotto Soudal. Creux believe they are the most technically advanced jersey on the market, which is why they’ve chosen to use them.
The pair are most proud of the fact that they do all the designs themselves. The garment patterns, the drawings, the prints, the works. And if you’re in Melbourne, they’ve recently opened up a studio space in Fitzroy called Arrivée / Départ with Coffee Peddlr and his very orange Citroen H-Van.
“Having great coffee right by your fingertips is every cyclist’s dream. We’re pretty chuffed with that set-up.”
We’re pleased to be featuring Creux’s matching jersey, cap and knicks in the Emporium, their play on the LOST & FOUND dichotomy. The best rides being the ones you lose, then find, yourself on.
Numbers are very limited so make sure you get in quick. See the kit and cap here.
This article was not written by the CyclingTips editorial team.