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Most of us take for granted the shiny new bikes, components, and accessories that fill the floors and shelves of bike shops and countless pages of online catalogs. But how much thought have you given to what’s required to actually put them there? How does an idea become an actual finished product?
For this week’s CyclingTips podcast, U.S. technical editor James Huang and host Elden “Fatty” Nelson chat with three industry insiders who let loose on the ugly truth of what it takes: Fix-It Sticks inventor and Kickstarter guru Brian Davis, Silca owner Josh Poertner, and former bike-industry veteran Chris Matthews, who recently made the switch to the health and tech startup world after serving as the director of international marketing for Specialized, and is now about to launch another new product with Mayfield Robotics.
“I don’t care what you’re making. Nothing is easy,” Poertner said. “Nothing is easy. You look at something like a pencil. It’s a pencil! But try and make one. If you had to start from scratch and try and make a pencil, you would be a couple hundred grand and a year-plus in the making. It’s hard.”
Davis agreed, saying that product development is not for the faint of heart. “If you like getting paychecks every two weeks, this might not be the path for you,” he said. “You can’t approach these things half-assed. If you’re going to do it, you have to go all in. You have to go after it like your entire life depends on it and there is no backup plan.”
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Episode 16 Direct Download