With sights set on 2020 Olympics, Marianne Vos’ team signs five-year deal with new title sponsor

by Anne-Marije Rook


As previously reported, the continuation of what’s left of the Rabo-Liv team will take on a different format and unique business model starting January 1, 2017.

Its current title sponsor; Directeur Sportif, Koos Moerenhout; and big named riders like Olympic champion Anna van der Breggen, cyclocross world champion Thalita de Jong and two-time Dutch national champion Lucinda Brand have found homes at other team. But former Olympic and multi-time world champion Marianne Vos will continue with the team under the new Fortitude Business Peloton enterprise, which connects businesses with the sport to create mutually beneficial relationships.

Today, Fortitude announced the signing of a long-term title sponsor for the women’s racing team, which will support Vos and her team through the 2020 Olympics.

Sustainable energy consultant company, WM3 Energie, has signed a five-year contract with the team which will be racing under the name WM3 Pro Cycling.

With its sponsorship, WM3 Energie hopes to become a leading name in cycling.

“We can’t achieve a sustainable world, in just one day. We see a terrific goal for ourselves and we are working towards it, step by step. Just like the team is; with its sustainable mission in sports, with the ultimate green transport machine: the bicycle. The idea of training riders and them being a source of inspiration for the growing group of recreational and sports cyclists, really appeals to us. That is why we are happy to be a part of it, for many years to come,” said WM3’s Peter van Tuijl.

In addition to Vos, WM3 Pro Cycling’s roster includes five current Rabo-Liv riders: Yara Kastelijn, Jeanne Koreveaar, Dutch road champion Anouska Koster, Polish road and time trial champion Kasia Niewiadoma and Moniek Tenniglo.

Coming from other teams are Lauren Kitchen (Team Hitec), Valentina Scandolara (Cylance Pro Cycling), Riejanne Markus (Liv-Plantur), Anna Plichta (BTC City Ljubljana) and Israeli rider Rotem Gafinovitz.

“We have an eager and talented team, which will be on the hunt for success, in 2017 and thereafter,” commented team manager Eric van den Boom. “Determination, courage and passion are the key words which describe our team. In short: fortitude, as we already announced previously.”

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