The annual Sea Otter Classic is a premier event for new-product introductions, including the usual road, mountain, and cyclocross offerings as well as gear aimed at commuting and more casual riding. Its early place on the calendar relative to Eurobike and Interbike — and critically, right before the start of the prime selling season — makes it especially appealing for companies that are launching products that are immediately available for purchase, too.
Perhaps most critically, the festival atmosphere and wealth of associated competitive events brings masses of everyday attendees — a marked contrast to the usual trade show stops that are usually only open to the industry.
Sea Otter’s outdoor setting on the grounds of the Laguna Seca raceway in Monterey, California lends further to the more casual vibe, but also creates plenty of uncertainty when it comes to weather, covering the gamut between warmth and sun, to torrential downpours and violent winds.
As before, we’ll be presenting tech coverage from the show in an easily-digestible, gallery-style format that will be updated periodically throughout the day. Check back often for regular updates on the latest and greatest items you’ll find on store shelves later this year — but forgive us if some of the products are a little dustier and muddier than you’re used to seeing.