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  • Struan

    This is a very good news story on many fronts and EF seems to be a very good fit for the type of audience that can be reached. The fact that this is a privately held firm means that there is likely to be continuity in management and thus continuity of support for at least the term of the contract which translates into much needed stability in a relatively unstable business model environment.

    I am also pleased that this may lead to increased funding, not only through this sponsor but the fact that this team now has a stable title sponsor, other companies are going to be more likely to want to sign on in the minor roles, thus increasing funding again.

    Very good news.

    • So Matt Keenan is going to a mouthful everytime a green jersey comes onscreen with “Johnny Jones with Team EF Education First-Drapac powered by Cannondale.” Good news about a lasting sponsor though.

  • Bärlach

    Happy to hear the good news! Keep it up guys!

  • winkybiker

    Good news for the team? Oath mate, f$%^ing oath.

  • Simon Wile

    So Matt Keenan is going to a mouthful everytime a green jersey comes onscreen with “Johnny Jones with Team EF Education First-Drapac powered by Cannondale.” Good news about a lasting sponsor though.

    • Sean

      f$%^ing oath he will.

      • winkybiker

        It’s not just me is it, who can’t think of anything but the ‘strayan vernacular expression when we see that sponsor’s logo?

  • Nitro

    Thumbs up to EF Education First.

    The first time I heard of EF Education was when they sponsored 2 x Whitbread Round-the-world yachts (Including the eventual winner of the race).

    They’ve clearly done their sums and worked out that sponsorship publicity works – good on them…

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