Login to VeloClub|Not a member?  Sign up now.
  • Chris

    Great article.

    • Michele

      Yep, agree. Love it when CT do these types of articles.

      Though, let’s be honest … it’s not really a gamble for Pinarello to paint their bikes yellow.

      • BenW

        Even if it’s not a gamble, I still like the Sky/Pinarello approach of the slow buildup.

        • Josh


        • And the lack of a full yellow frame obviously makes marginal gains sense

  • Steel

    I suppose it gives cameras something to focus on and the commentators something to talk about. But otherwise, I find it a bit meh when someone goes to the effort of matching their arms on their sunnies, shoes, helmet, jersey, bike, pedals (?!?) etc… Yeah we get it – you’re wearing a leader’s jersey.

    • I think it’s just as much about the sponsors celebrating their achievement and doing something special with their products. I don’t think there is any other sport in the world where the sponsors are so integrated…

      • Steel

        Very true. For a sport that struggles financially I’m probably being a bit churlish. Call me a purist, but I think we should draw the line at chains and cranksets though.

  • TT

    I reckon Pinarello at the Vuelta used the same pantones as the old Saeco Cannondale bikes … but what a great colour scheme that was !!

  • Larry @CycleItalia

    Good piece. “….it’s likely just a drop in the ocean compared to what brands typically spend in order to make themselves visible.” might be a good topic to examine in the future. “How much does pro team sponsorship add to the cost to the consumer?” could be the headline. X number of bikes to Team Y + Z euros divided by # of products produced and sold to the public = how much extra you pay. Knowing this, the consumer could decide if it’s value-for-money or that they are subsidizing their favorite pro squad.

  • AMac

    I once purchased (via an industry connection) an unused team frame painted up in KOM white with red polka dots, as none of their riders earned the KOM jersey that prior year and sponsor changes meant it couldn’t be reused. They had yellow TT frames available as well and multiple sizes of each.

    Later, working for a helmet brand I learned it was standard procedure to plan production for a whole range of special editions prior to each season, including all major GT leader colors, national and world champs colors (in a range of sizes, of course). There were cases of these sitting in a storeroom ready to ship at a moment’s notice.

    Pretty amazing how much of this pro team material is created in anticipation/hope of being put to use one day.

  • I love this sort of content. Lots of great info here

  • D-Rock

    I wonder how some of the new UCI rules are going to effect this, from what I understand GT and race winners will not be allowed to wear kits indicating they had won the race the year prior (e.g. Chris Froome not allowed to start Le Tour in Yellow) and there are far more stringent and longer timelines needed to procure special one off kits. Not sure why the UCI had an issue with the aforementioned.

December 16, 2017
December 15, 2017
December 14, 2017