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ALLUDENS is the latin moniker for ‘sporting’ and is the axis on which they are positioned. Its principal is to master elegant sporting watches and elevate refined sporting design. Sporting Elegance is the mantra and they speak to those that honour and ordinate this message: riders, Directeur Sportifs, clubs and fans. Designed in London.
Patron, by Alludens, was born in The Dolomites; a mountain bar in Bormio, floor to ceiling with pictures of riders, all wearing watches, evoked the idea to re-imagine a watch inspired by road cycling. There is a synergy between bike building and watch making; blending style and form, always with the aim of dialling ergonomics and comfort.
Alludens believe the current state of the watch market has led to watches being split into two main categories; brash, oversized and obvious ‘sporting watches’ lacking in refinement. On the other, minimal and ubiquitous ‘dress watch’ design. Their position is that modern analogue sporting watches have, in part, lost their semblance of elegance and ergonomics.
Understanding this, their mantra is Sporting Elegance and they speak to those that embody a style and aesthetic that combines elements of sporting fashion and sophisticated classic design. With this derivation, Alludens is creating a design aperture that merges sporting and elegance, to create a ’sports-luxe’ watch render.
Patron: referring to the honorary leader of the Peloton. A respected rider of marked ability and authority.
The Patron range is Alludens debut collection and embodies the design and culture of road cycling, creating a watch that can be worn on the bike, or off. The Patron range draws influence from an era when road cyclists wore watches as part of their race-day attire.
The Patron watch model re-imagines a retro barrel case, fusing this unique shape with a clean sporting dial and fixed ceramic bezel; the ultimate sports-luxe wrist watch. The product leans on cues from cycling design & functionality and delivers a clean masculine composition.
Bespoke detailing runs throughout the entire watch. Product features and form have been tooled and constructed specifically for Alludens, against defined design precepts: sizing, dimensions, finishing and material combinations to ensure sporting elegance and quality. The hands are custom tooled, with a lume finish for visibility and exact length and stacking height.