Strava replaces Premium package with three individual Summit options

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Strava has announced that it is replacing its one-size-fits-all Premium subscription service with three à la carte options tailored to individual users’ needs.

Under the title “Summit,” Strava has separated its Premium service into three specific packs — Training, Safety and Analysis — available as an all-inclusive bundle or individually.

As the name implies, Summit’s Training Pack provides training tools and insights into performance data. Focused on goal setting and metrics, the Training Pack is suited for all types of athletes, whether preparing for a race or just getting in better shape. Features include Training Plans; Real-Time GPS Tracking for smartphones; Custom Goals by time, distance, power or segment; Race Analysis to break down pace fluctuations and splits; Filtered Leaderboards by age and weight; and breakdowns of KOM and PR attempts on athletes’ favorite Strava segments.

The Safety Pack helps members plan adventures on (or off) well-traveled routes, enjoy unique visualizations with Personal Heatmaps, and stay safe while exploring. With Beacon, a real-time tracking tool for athletes to privately share their location, Summit members select safety contacts who get to see where they are during an activity in real time on a map – and if they’re running late because they’re still hanging out at the coffee shop or because they’re stuck on the side of the road and need help.

The Analysis Pack provides detailed insights such as pace zones and lap data for workouts; Fitness and Freshness to assess the impact of workouts over time; Live Segments to compete against personal best efforts or others in real time; Power Analysis to decode powermeter data and assess performance and fitness; and Relative Effort to help athletes train consistently and stay in the sweet spot for safely building fitness.

“Strava is a community of athletes helping each other achieve their goals,” said James Quarles, CEO of Strava. “Ninety-two percent of Strava athletes who set goals remain active 10 months later. Summit Packs are designed to better tailor and personalize our features to members’ needs. Whether your goal is returning from injury or training for your first marathon, Summit Packs provide the performance tools you need along the way.”

Annual Strava Summit memberships will cost US$60 per year for all three packs, or US$24 per year for an individual pack. Monthly memberships provide flexibility to try a single pack (US$3 per month) or the full menu (US$8 per month). Existing Strava Premium athletes retain access to all advanced features at their current pricing, which is also currently US$60 per year or US$8 per month.

Whether an athlete chooses one Summit Pack or all of them, each member gets expedited assistance from Strava’s Support Team as well as discounts and other Summit Perks from Strava’s partners and industry friends.

For more information about Strava Summit, visit www.strava.com/summit.

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