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“We have the same sunrise and sunset. How do you use your time?”

Katherine Brabon



For the cyclist, time is made and measured. The early morning alarm for the pre-work local loop, the weekend stint when time feels endless, the acute stopwatch time of the velodrome and road racers.

24 hours in a day, 7 days in a week. We’re all given the same amount of time. Time is circular, linear, chaotic, repetitive. We can measure time: we decide when it starts and ends. But it goes by defined rules. Sometimes we can control it, sometimes not.

Chasing an improved time? Or just finding a moment in your day? Sometimes we are racing the clock, sometimes we are carving out a precious hour for the ride. How do you use your time?


The time you make. Sometimes you don’t have it, sometimes you find it. You’re short on time, you have to make the time. Make routines. The alarm: when do you start your day? The pre-dawn beeps tell you: now’s the time. Time to get ready. Kit, shoes, helmet.

You pedal through the sunrise. Wake up the legs as the world wakes too. The after-ride cafe? stop: who doesn’t love coffee time? For the conscious of time, it’s a thing planned: maybe the end-of-day ride, beating the sunset home.


Time can be liberating. It can be savoured. Sometimes it’s about giving yourself the time to ride long and ride far. To reach beyond the local loops. It’s a sweet feeling to know you have the whole day to yourself or with the group, without time constraints.

Day or weekend-long rides epitomise the luxury of having time. It’s about taking the time to stop our regular days. The downtime, too: after the ride, the cafes and pubs, the hot shower. Feel the full cycle of time – the liberation of setting out for the day, the midday struggle and afternoon energy drop, the end of day satisfaction of time well spent.


In competition, time does its own thing. The ticking clock: the race against time. It’s something aimed for, it motivates and taunts. There’s the individual time trial, where the cyclist races only themselves against the clock, across flat or undulating roads, or scaling a mountain road.

Contre la montre in French – “against the watch”. The allure of attaining a new time. There’s the personal best, racing against only yourself. And there’s the race, the classic chase, everyone together and apart racing those ticking seconds. The competitor lives by time day to day – the routine of training is about not letting time get away from you.


Pedla’s new Time Capsule contains their classic, hard-working pieces that have become favourites. Never resting on their laurels, Pedla has also introduced some new tech fabrics to enhance your next ride. Stretch, texture, breathability, water or wind resistance, each fabric is purposefully chosen to be functional.


Pedla have adapted their Dimple Aero jersey to incorporate the Italian-made Luxe fabric into the arm sleeves. Added to this are perforated mesh side panels and a low-cut collar. A great jersey and robust all-rounder equipped to tackle whatever tough conditions the road throws at you.

Introducing the new LunaFLY Jersey

Combining new elements in tech innovation for softness, insane breathability and all-round comfort. Constructed from an ultra lightweight Italian-made Luxe fabric with excellent moisture-wicking capability, it’s quick-drying, stretchable and smooth. In combination with the existing LunaAIR fabric for side-on breathability. Finished with mesh arm sleeves ideal for high intensity riding. A jersey that performs under tough conditions so you can, too.

Their lightest gilet yet. Introducing the FLYT gilet

Made from a super thin windstopper base fabric, this ultra light layer features a lightweight VISLON zip and mesh side panels for added ventilation. It’s pocketless too, making it the ultimate packable layer for all conditions. Now riding in mens + womens.

New Team SuperFIT bib-short

The most technical bib-short ever. The SuperFIT G+ Knicks features a seamless, non-stitched cuff with the gripper imbedded into the fabric – Snug fit with all round comfort Now riding in mens + womens.

When it rains, it shields. New AquaDRY jacket

Riding in wet weather doesn’t have to be miserable. In fact, it should be anything but. The eVent® fabrics Pedla use in our AquaDRY Jackets ensure this via Direct Venting™ Technology that stops rain getting in, but allows sweat to get out. Yep, it’s both water resistant & breathable. Which means? Start looking for new excuses not to get out and ride. Now riding online.