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This content was produced for the CyclingTips Emporium.
At the CyclingTips Emporium we curate the best and most unique cycling brands from around the globe and help you discover them all in one place.
Supacaz was founded in Santa Cruz, California by Anthony Sinyard, the son of Specialized founder & president Mike Sinyard, and is the embodiment of Anthony’s unique outlook on cycling style.
After coming up empty-handed in his search for a cycling brand that had the captivating swagger of his favourite surf/skate brands, Anthony decided to forge his own path. He created a brand which fused high-performance and vibrant style, calling it SUPACAZ – a reference to his childhood nickname of ‘super casual’.
Supacaz was founded on the beliefs that cycling products shouldn’t just be black and white, and that the cycling community as a whole should be more laid back. For Supacaz, it didn’t matter if you were a beginner or expert, road biker or mountain biker: cycling is all about enjoying the ride and cyclists should be “Super Casual”.
This laid-back approach to the culture of cycling, however, is in stark contrast to the meticulous design of Supacaz products.
On offer is an extensive product offering of bar tape options including multiple colours and fades, headstem caps, screw-in bar end plugs, mountain bike bar grips and even a collaboration with Specialized on a limited-edition S-Works Power saddle. With an emphasis on bright and fluro colours, the ’80s inspiration shines across the entire product range and separates the brand from any of the other major accessories and apparel manufacturers in the market.
Recently, Supacaz has also branched out into designing vibrant, head-turning apparel in colour ways that ensure you won’t be missed out on the road or at the local coffee shop. The brand’s apparel range features a selection of vivid socks, gloves, t-shirts and a collaboration kit with Nalini.
Here’s a selection of Supacaz products that can be found on the Emporium: