Stolen Goat: Join the herd

This content was produced for the CyclingTips Emporium.

At the CyclingTips Emporium we curate the best and most unique cycling brands from around the globe and help you discover them all in one place.


Stolen Goat’s mission is (and has always been) to provide their customers with a lovingly designed collection of awesome products to help them get out and be active, to embrace life and to Adventure More.

Although they started with cycling, they have never seen themselves as “just” a cycling brand and their latest ranges reflect that, offering everything from highly technical cycling and triathlon kit to casual clothes, towels and even coffee. If they see the opportunity to develop a quality, fun product that suits the kind of fantastic customers they have…  they find it pretty hard to resist. Over the next few seasons you can expect more Triathlon kit but also running kit, gravel kit, swimming and more.

Above all, Stolen Goat are all about taking care of their customers and providing them with the best possible experience. It’s not enough to have great products, they see their customers like an extended family – the stolen goat HERD. It’s amazing how many the Stolen Goat team get to know on a personal level, and some become real personal friends, popping into the office for a chat and a coffee when they are passing by (for those lucky enough to be in the UK).

Stolen Goat was founded in 2012 as a means of escape for Chief Goat Tim Bland. Escape from the corporate grind and the strict 9 to 5. Escape from being told what to do, how to act and mostly escape from being pigeon-holed into being a certain type of person.

Roll forward 7 years and their latest collection is all about freedom. Freedom to ride and train how and when you want, no matter what the weather is doing. Freedom to wear perfectly fitting kit that stands out a little rather than blends in.

SS19 represents their biggest collection to date for men and women and the tight-knit team at Stolen Goat are super excited to see the kit being used in anger this season…

The hero piece in the Stolen Goat collection is undoubtedly the Bodyline jersey. Featuring laser cut sleeves, YKK cam lock zippers, a 4th waterproof pocket, a neck protector, zip cover and print quality that is perfection itself.

This jersey combines beautifully with the Bodyline bibs with just one seam or their state-of-the-art Epic Bibshorts with medical grade compression and laser cut leg finish meaning no need for elasticated cuff or silicone gripper. Add in some coolmax socks, a coolmax cap, some mitts and a gilet from the range and you are all set.

If the weather is changeable, go for the Orkaan range (Dutch for Hurricane) which keeps the wind and rain at bay whilst being perfectly breathable. The range is comprised of jerseys, bibs, arm warmers and legwarmers amongst other accessories for head to toe flexibility.