Retail is changing: Decathlon Sports to open first full-scale USA store

As the world’s largest sporting goods retailer, the French company Decathlon will soon open its first full-scale store in the USA. Known to be aggressive on price, the vertically-integrated company carries its own brands across multiple sports, and for cycling, those are B’Twin and Triban. Given Decathlon’s 1500-odd superstores across over 50 countries, it may … Continue reading Retail is changing: Decathlon Sports to open first full-scale USA store