What does Ineos have to gain by sponsoring a cycling team?

It’s been a little over a week now since multinational chemicals company Ineos took over from Sky as title sponsor of the world’s richest cycling team. It hasn’t been the smoothest of sailing so far — so worried about environmentalist protestors was Ineos that the location of the team launch wasn’t revealed until the last … Continue reading What does Ineos have to gain by sponsoring a cycling team?