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by Wade Wallace
March 25, 2020
I’m thrilled to introduce our new podcast, From the Top. It tells the stories of the founders and personalities in the cycling industry, and the icons they’ve built. If you’ve ever listened to NPR’s ‘How I Build This’, it’s the same formula. If you think running a business is easy, especially in the cycling industry, this podcast is one you’ll find revealing.
In this episode I speak to the founder of Rapha, Simon Mottram.
In recent years Rapha has been one of the most innovative, aspirational and disruptive business in cycling and Simon Mottram is the mastermind behind the brand. He took the company from a single idea, with the premise of how he felt about road cycling and how he wanted it portrayed. From a single jersey that wasn’t even ready in time for the company launch during in 2004, he build Rapha into the darling child of cycling brands that inspired an entirely new market of ‘micro apparel brands’ and showed many others of the cycling industry the power of storytelling and looking at the sport differently.
This is Simon’s remarkable story of how he build Rapha.
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