Report: CCC will withdraw as team sponsor after 2020
Less than two years after the former BMC team was saved by the arrival of a new sponsor, Polish footwear brand CCC, the organization finds itself in dire straits again. According to Het Nieuwsblad, CCC will withdraw as the team’s main sponsor at the end of the year.
Het Nieuwsblad reports that the team has reached an agreement to pay its riders at least half of their annual salaries. In 2021, however, CCC will cease to be the team’s title sponsor.
The finances of the CCC brand have been heavily impacted by the coronavirus pandemic and widespread lockdowns, and with the sudden drop-off in revenue, the company has reportedly been looking for ways to cut costs in an attempt to stay afloat.
As such, the future of the CCC team has been clouded by uncertainty for weeks, with riders informed they would be be receiving a substantial pay cut a few weeks ago. Now, they have at least received some clarity on their situation, albeit in the form of ominous news for the future of the squad.
According to Het Nieuwsblad, riders reacted with relief to learn that they would be paid at all, even if at a reduced rate.
Sooner or later, however, team brass will need to find a new sponsorship if the team is to survive past this season. Het Nieuwsblad reports that bike partner Giant remains on board, but a title partner will have to be found to secure the squad’s future.