Team Ineos will become the Ineos Grenadiers, named after a new 4×4
Team Ineos is getting a rebrand. At the start of the upcoming Tour de France, the team will become the Ineos Grenadiers to promote the Grenadier, a 4×4 vehicle from Ineos Automotive.
The team announced the news on Wednesday, confirming what has been rumored for weeks.
In a press release, Ineos noted that the vehicle will enter production next year, while the team’s new name and branding “will officially launch in the week leading up to the Tour de France in Nice.”
The naming switch also appears set to come with a kit redesign, only a little over a year after the team made the transition from Team Sky to Team Ineos.
As TuttoBiciWeb reports, the squad has filed the official request for the name change and new kit with the UCI, with the team’s current red and black aesthetic set to become a mostly blue kit. Ride Media posted a photo of a jersey mock-up – reportedly distributed by the ASO to some media – sporting the new look.
Ineos announced its impending name change in a short press release with few details, but noted that “more information will follow.”