Tech, Tech news Shimano's new Ultegra is the reel deal. Shimano releases 2021 Ultegra Shimano's new Ultegra is the reel deal. by Dave Rome January 28, 2021 1 minute read Sorry for the clickbait; just fishing for traffic. Tags #humour #Shimano Shimano's new Ultegra is the reel deal. by Dave Rome January 28, 2021 1 minute read Editors' Picks Tech 10 products I loved in 2022: James Huang 2 months ago 0 Read More Tech 10 products I loved in 2022: Dave Rome 3 months ago 0 Read More Bike maintenance Shimano Di2 cheatsheets: straight to the most common of questions 3 months ago 0 Read More Tech Shimano RX8 gravel race shoes get an update 4 months ago 0 Read More Editors' Picks Tech 10 products I loved in 2022: James Huang Tech 10 products I loved in 2022: Dave Rome Bike maintenance Shimano Di2 cheatsheets: straight to the most common of questions Tech Shimano RX8 gravel race shoes get an update Tech Sources: UAE-Team Emirates set to swap Campagnolo for Shimano Tech Pro goes Superlight and aero with new road cockpit components