CyclingTips welcomes Bruce Sandell

by CyclingTips


CyclingTips welcomes industry veteran Bruce Sandell to its team in the role of UK & European Strategic Advisor. Bruce brings over 30 years of media and events experience, most recently running his own cycling media and events business Gruppo Media Limited (the owners of Rouleur). He also created the world renowned Rouleur Classic event. He joins CyclingTips, the fast-growing cycling media brand, as it sets its sights on further accelerating growth with expansion of audiences and partnerships in the UK and Europe.

“I met Wade, the founder of CyclingTips, back in the early days when it was a side project for him, with big aspirations for the future. It has been great seeing him transform his dream into a global media brand. I am a big fan of what he and his talented team have created; so it is a great pleasure to be invited to help them on this journey ”

Wade Wallace said, “CyclingTips has found itself in a position where our organic readership in the UK and Europe is growing at an extremely rapid rate. It would be a missed opportunity if we didn’t service these readers with more relevant content, and provide the local industry with ways to reach this highly engaged community. I first met Bruce many years ago, in awe of what he was doing with Rouleur. Now I’m thrilled and honoured to be working with him and bringing his experience and knowledge to CyclingTips.”

CyclingTips’ global reach and influence are supported by a global staff, including editorial staff in England, Ireland, the United States, Australia, France, Netherlands, and Spain, as well as sales staff in the UK, US, New Zealand and Australia. Sandell further bolsters partnership growth in the UK and Europe with support from the Cyclingtips commercial team based in the UK.