From the Top: How The Service Course was built

The Meiers are just getting started ...

by Wade Wallace

photography by The Service Course

If you follow professional cycling and are attracted to specialty coffee, beautiful custom bikes, and boutique travel, then you’ve surely come across Christian and Amber Meier’s businesses. The couple from Canada, of all places, embarked on a professional cycling career for Christian and settled in the once sleepy Catalan town of Girona. The two of them are the founders of La Fabrica, Espresso Mafia, and The Service Course which have now become Girona institutions that people actively seek out.

Now, The Service Course boasts four European locations and includes some of cycling’s biggest stars as both investors and employees. Michael Woods, Kasia Niewiadoma and Edvald Boasson Hagen are all investors, and Simon Gerrans is CEO. It’s a remarkable story that isn’t even close to being finished yet, so grab a coffee, strap in, and hear where Christian and Amber’s story started so you can follow where it’s going.

Check out the fantastic selection of kit, gear, and custom bikes The Service Course has to offer.

Thank you to Malcolm Bloedel for producing this episode and Ashley de Neef for composing the music.

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