Much of the cycling world is gearing up for the Tour de France at the moment, including the folks at TV2 in Denmark, the government-owned station that broadcasts the Tour. This one-minute ad (see below) is much more than promotion for TV2’s Tour coverage – it’s a highly relatable homage to life as a wannabe cyclist.
The looks of horror from family members as you slink out of the house in Lycra; the delusions of grandeur once you get on the bike; the way the Tour inspires so many to get on the bike in the first place – it’s all wonderfully done.
10 days to go.
