FulGaz has been acquired by The Ironman Group

The Australian-made virtual riding platform will expand under its new ownership.

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The Ironman Group has today announced its acquisition of the Australian indoor cycling app, FulGaz.

Founded in 2014, FulGaz is a virtual training platform best known for its real-world videos of cycling routes around the world. By connecting a smart trainer to the FulGaz app, users can ride virtually on any of more than 1,500 routes from over 40 countries.

The Ironman Group is the world’s largest operator of mass-participation sports events, and boasts a stable that includes the Ironman Triathlon Series, the Absa Cape Epic MTB race, and the Haute Route series of road cycling events.

FulGaz is the Ironman Group’s “first major digital acquisition”. According to a press release from Ironman, the new partnership “will greatly expand the FulGaz virtual events portfolio as the app enables users to discover real-life event courses before they challenge themselves on race day.”

“The acquisition of FulGaz marks a milestone for The Ironman Group as we continue our growth and movement into the connected fitness space,” said Andrew Messick, president and CEO of the Ironman Group. “FulGaz’s emphasis on providing high-quality augmented reality experiences aligns with our connected fitness strategy and goals.

“We believe this acquisition will set us up for long-term success as we work to integrate this versatile platform into our portfolio of digital offerings.”

As DCRainmaker reports, Ironman looks set to create a second app that will sit alongside the existing FulGaz platform, offering rideable courses and other info to help athletes prepare for all existing Ironman triathlon races.

For FulGaz, the acquisition means an opportunity to grow its global community.

“For some time now we have been looking for a way to expand FulGaz while keeping our focus firmly on those who matter the most to us – our community of athletes,” said Mike Clucas, founder of FulGaz. “By joining The Ironman Group, we are uniquely positioned to expand our current offerings to existing FulGaz users while changing the way multi-sport athletes train.”

It’s not yet clear whether the acquisition might signal FulGaz’s future expansion into other sports, including running and triathlon.

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