Alpecin-Fenix riders at a team training camp.

Deceuninck leaves Lefevere, signs on to sponsor Alpecin-Fenix

After bowing out as a sponsor of the team that will become QuickStep-Alpha Vinyl, Deceuninck is adding its name to the kit of Alpecin-Fenix.

by Dane Cash

Four and a half months after the announcement that Deceuninck would no longer be a title sponsor for the Deceuninck-QuickStep team next season, Alpecin-Fenix has announced that the Belgian company will be coming aboard as a co-sponsor on a four-year deal.

For now, it does not appear that Mathieu van der Poel’s team will be adding “Deceuninck” to its name, but the window fixture manufacturer’s brand is set to appear on the back of the team kit on the top of riders’ shorts, at least according to a photo shared by the team.

“Getting Deceuninck on board, alongside our current partners, will give us the means to confirm our current level and, at the same time, further develop and materialize our future ambitions,” said Alpecin-Fenix manager Philip Roodhooft. “As a Belgian multinational they understand our continuous pursuit of perfection and ambition. So, I’m sure that this sponsor match we will excel together.”

Deceuninck’s move to sponsor Alpecin-Fenix comes after three years spent as a title sponsor of the team currently known as Deceuninck-QuickStep. The move represents a step down to the second division, but Alpecin-Fenix has finished as the highest ranked ProTeam by a huge margin for two years running, thus guaranteeing them entry into all WorldTour races.

The team currently known as Deceuninck-QuickStep, which races at the WorldTour level, has faced uncertainty at times over the past few seasons as Lefevere has sought financial security for the squad with sponsorship commitments. Deceuninck’s departure, however, coincides with a longterm deal with QuickStep floors.

As Deceuninck bows out, the squad will add one of QuickStep’s products to its name, becoming QuickStep-Alpha Vinyl.

Lefevere addressed the news in an interview with Sporza, expressing that he did not take any issue with the move to a different Belgian cycling team.

“When that term is over and if two parties decide not to continue together, then everyone is free to do what they want,” he said. “I have absolutely no problem with it and I wouldn’t know why I should blame anyone.”

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