Nerd Alert podcast: Does the world really need another premium bike brand?

Why on earth would someone think it’s a good idea to start yet another one given this hyper-competitive environment?

by James Huang

photography by CyclingTips



If you’ve got a decent chunk of change and are looking for a higher-end carbon drop-bar bike, there’s certainly no shortage of good options — and probably too many of them, in fact. So why on earth would someone think it’s a good idea to start yet another one given this hyper-competitive environment?

Well, that’s just what the folks at Bridge Bike Works are doing in Toronto, Canada. The company’s first bike sounds interesting enough, but the story behind the brand is arguably more compelling. And that’s exactly what this week’s Nerd Alert deep dive covers.

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