Porsche now owns Fazua

The lightweight e-bike system specialist has a new parent.

by Dave Rome

Few segments in cycling are booming like e-bikes, and such growth has unsurprisingly prompted an incredible amount of external investment. The latest of which is Porsche taking whole ownership of Fazua (following the 20% stake they took in January), a leading option in the lightweight e-bike system space.

Fazua’s e-bike systems are currently found on a great number of performance e-road and e-mtb bikes, including select models from Trek, Pinarello, Canyon, Focus, Look, and many more. Porsche has announced its goals for the brand will include two joint ventures with Ponooc Investment B.V – the venture capital arm of PON Holdings (yes, the same company that owns a huge number of bicycle brands). The first joint venture will focus on the development, manufacturing and distribution of its own e-bikes (Porsche also owns a majority stake in Croatian e-bike brand Greyp). The second joint venture will focus on the fast-growing “micro-mobility” market.

The demand for lightweight e-bike systems is only going to increase from here and it’ll be interesting to see whether Fazua continues as strongly in the OE market as it has previously, or whether such tech is kept for PON’s and Porsche’s own benefit.