Reigning Tour de France Femmes champion Annemiek van Vleuten at the 2023 Tour de France presentation.

Annemiek van Vleuten raises €17,000 for Amy Pieters Foundation and Bikes4Masai

Van Vleuten celebrated “the biggest turnout ever” as she auctioned off old kit at her local bike shop in the Netherlands.

by Kit Nicholson

photography by Getty Images


Annemiek van Vleuten has raised several thousand pounds for charity via a kit auction at her local bike shop in Wageningen, Netherlands, splitting the funds raised between two charities: the Amy Pieters Foundation and Bikes4Masai.

It’s the third time the veteran rider has held such an event with the store’s owner Roel Peerenboom, but this year’s €17,000 pot amounts to almost as much as the first two combined (€10,000 and €8,500 in the past two years).

“This is super cool,” Van Vleuten said. “I’ve done this here before, but this is definitely the biggest turnout ever.”

Among the kit up for auction were a number of Movistar jerseys, training kit, shoes and accessories, as well as unique leader’s jerseys from some of the biggest races on the calendar, including the Tour de France.

Alongside the kit – some items expected to attract bids over €1,000 – Van Vleuten engaged in a meet-and-greet for which punters paid €10. It’s reported that more than 200 people flocked to the shop for a chance to meet, get an autograph and take a photo with their hero and perhaps get their hands on a rare collector’s item.

Half the funds raised will go to the foundation of Van Vleuten’s compatriot, former teammate, and rival Amy Pieters who suffered a life-changing head injury in a training accident in January. The remainder will go to Bikes4Masai, a charity that helps get the Masai population on bikes, especially children.

“They now sometimes have to walk 20 kilometres to school,” Van Vleuten explained. “We try to buy bicycles for them so that they do go to school.

“It’s very nice that everyone is so generous. This makes me really happy.”

Editors' Picks