We create and distribute insightful content and experiences that influence the influential

Our Community

CyclingTips serves the curious, the enthusiast, the influencer, the cyclist who cares to go deeper.

They are students, professionals, business decision makers, husbands, wives, parents, shoppers and travellers. Our common bond is a love for the sport of cycling.

Other publications have an audience, we have a community.

Earns $40, 000 – $89, 000 p.a. 39%

Earns $90, 000 – $208, 000 p.a 51%

Earns $208k or more p.a 10%

Male 85%

Female 15%

15 – 24 yrs of age 15%

25 – 34 yrs of age 40%

35 – 44 yrs of age 31%

45 – 54 yrs of age 11%

+54 yrs of age 3%

High school educated 13.2%

Currently attending university 9.5%

College or university degree 52.7%

Post-graduate degree 26%

What We Do


Cycling is ultimately an active sport that can’t be experienced in front of a computer. We run events as small as a dozen people all the way up to thousands of people which creates wonderful content and engagement opportunities which then reaches millions through our channels.


Our mission is to showcase the beauty of cycling in all its glory. We want people to love cycling as much as we do, and ultimately get away from the computer and go out for a ride.


We have earned the trust and credibility with our audience, and that translates to high engagement with our brand partners.


Media has changed significantly and we’ve always seen ourselves as problem solvers for brands. We don’t believe that one size fits all and breaking the mould is what gets us excited.



If you are interested in partnering with us or finding out more about how we can help your brand, please contact partnerships@cyclingtips.com.au