Industry

What does the future hold for Italian bike brands?

It seems that whenever mainstream media talks about road bikes, Italian brands feature frequently as the ultimate representation of our aspirations while, in contrast, those from Taiwan are suggested as affordable stepping stones to something better. But despite powerful brand narratives – spanning over 130 years in Bianchi’s case – virtually all famous Italian brands …

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A tale of two bells: Spurcycle vs. the counterfeiters

Spurcycle launched its bicycle bell in August 2013 as so many companies do these days: via the crowdfunding web site, Kickstarter. When the campaign ended, the company had 8000 orders on hand — 16 times what was originally forecast — all thanks to the bell’s distinctive design, small-batch artisan construction, and one hell of a …

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All over the map: The truth behind global shifts in component pricing

I’m sitting in a swanky restaurant across from a renegade Shimano employee who insists, tongue-in-cheekily, on being identified only as “Source Ninja.” Really. Ninja is schooling me in the byzantine mystery of Shimano’s shifting pricing, both in the North American and worldwide markets. “It’s just typical lack of Shimano communication,” he says. Cyclists who have …

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Bikes and Brexit: What does the UK’s departure from the EU mean for cycling?

Regardless of how anyone feels about the result of the Brexit referendum last week, nobody can honestly say they fully understand what the UK’s imminent withdrawal from the European Union (EU) actually means. Particularly given the structural de-coupling of Britain from the EU will not take place for at least two years, at which time …

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SpeedX’s ‘smart’ road bikes: The story of cycling’s most successful crowdfunding campaign

Earlier this year, Chinese technology brand SpeedX set crowdfunding records when it shared its Leopard and Leopard Pro ‘smart’ road bikes with the world. Promising an integrated cycling computer and data collection, all in a competition-level carbon frame, SpeedX caught the attention of cyclists around the world. So where did SpeedX come from? Why has …

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Will the UCI’s disc-brake ruling impact major bike brands — or will consumers even care?

MONTEREY, CA (CT) — At last week’s Sea Otter Classic, Scott Rittschof, senior vice president of global marketing at Cannondale, bumped into Slate Olson, vice president of global marketing at Specialized. In passing he joked, “Want to buy some disc brakes?” It was a moment of levity regarding a serious situation for bike manufacturers. With last …

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Certified women-friendly: Strongher launches new program to promote women-friendly bike shops

Strongher, an initiative led but some of the biggest names in the pro women’s peloton, today announced a new program to inspect and certify bike shop based on their women-friendliness. Shops that meet the set women-friendly guidelines will be awarded the “Strongher Stamp” and be promoted through the Strongher website and by its ambassadors. “Bike shops …

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Nine things I learned after launching a women’s cycling website

Over the weekend the talented women behind Ella won the Iris Dixon Women’s Cycling Champion of the Year award from Cycling Victoria. I couldn’t be more proud of the job Anne-Marije, Simone Giuliani, and Jeanine Laudy and all our awesome contributors are doing for women’s cycling. But it’s been anything but easy – for all …

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Mavic and Enve Composites under same ownership — what it means

Amer Sports, the Finnish parent company of Mavic, Salomon, Suunto, Arc’teryx, and other outdoor brands, announced today that it has purchased US-based carbon fibre wheel and component specialist Enve Composites for US$50 million in an all-cash transaction. While acquisitions and mergers are nothing new in the cycling industry, this one portends some particularly interesting possibilities in …

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Bike shop etiquette part 2: what not to do

Last week, we asked a bike shop manager for some tips on what you, as a customer, can do to get the best possible bike shop experience. Today, she’s following up with what not to do when visiting a bike shop.  | Related: Bike shop etiquette – part 1 On the whole, bike shops are owned …

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