Women’s Cycling Moving Ahead
November 13, 2012
Over the weekend Anna Meares accepted her second “Oppy” medal as Australian cyclist of the year which reinforced that cycling is not all about the men and that a woman are recognised as being equally successful and inspirational. So why is it that women’s cycling still struggles to receive coverage, recognition, decent wages and prize …
Limitless Performance, Sexism Or Publicity Stunt?
August 18, 2012
There are a lot of cycling brands trying to figure out the women’s market. It’s a massive opportunity that many brands have managed to get wrong because patronising color schemes, bad designs, and poor marketing. Some brands are inching closer to getting it right but want but if you’d like an example of a start-up …