Sponsored content is a form of native advertising where the content is produced as part of an advertising campaign for a brand.
We strive to serve our readers content of the same or higher standard than we can produce independently and we use our best judgement to ensure that our readers will get something valuable out of any paid content. Content must be of value to the reader and engage the reader, versus a one way conversation to the reader. It strives to showcase the advertiser’s expertise and credibility in their field, whilst still supporting the advertiser’s brand values.
We use the ‘sponsored content’ label to clearly identify this type of commercially-funded content.