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by Mark Zalewski
March 3, 2017
In today’s CyclingTips Daily News Digest: What is the Hammer Series? Digging deeper into the races that could change cycling; Preview: Women’s WorldTour kicks off on the gravel roads of the Strade Bianche this weekend; Fourth stage of the La Tropicale Amissa Bongo cancelled; British Cycling to rethink relationship with Team Sky; Wiggins refuses to talk to media over UKAD investigation; Belgian race organisers focus on preventing sidewalk riding; Stybar ready for Strade Bianche; Woet Poels will not start Paris-Nice due to knee problem; Final teams announced for Amstel Gold Race; Sporza fails to secure rights for Italian races; Colorado Classic to add entertainment component for financial stability; Video: Final kilometres of Le Samyn; The Peak District Journey.
Along with the new Colorado Classic stage race set for this August is ‘Velorama Colorado,’ an entertainment experience that will be part bike race. The race replaces the USA Pro Challenge which ran for five years but was unable to continue due to a lack of sponsorship. The entertainment event is an effort to make the race more financially stable.
“With Velorama Colorado, we are re-imagining bike racing as the centerpiece of a large-scale community event,” said David Koff, CEO of RPM Events Group, organisers of the Colorado Classic. “One of the challenges has been creating a business plan that is profitable and sustainable over the long run,” said Koff. “By imagining an event that is more than a bike race and bringing a ‘gate’ to the sport, we are confident that we can build an annual event that is anchored in Colorado and gives back to the community in meaningful ways.”
The Colorado Classic will be held August 10-13, with starts and finishes in Colorado Springs, Breckenridge and Denver. Free live music and other festivities are planned for the exciting men’s and women’s start-and-finish areas in Colorado Springs and Breckenridge.
The ticketed festival is planned around the final stage’s start-and-finish area, and will be headquartered in the RiNo Art District of Denver.
“Teaming up with Velorama Colorado is a special opportunity for Denver Flea — our missions couldn’t be more aligned, as both of us are committed to enlivening places and building community while having fun doing it,” said Denver Flea’s Blake Adams. “I’m excited to combine a major bike race and amazing musicians with the region’s finest artisan and emerging brands.”