Your Friday Daily News Digest

by Mark Zalewski

November 25, 2016

In today’s CyclingTips Daily News Digest: Van Garderen will focus on Giro d’Italia in 2017; Interview: Louis Meintjes, future Tour de France star?; A team on the brink: Avanti-IsoWhey Sports’ fight for survival; Emakumeen Bira denied Women’s WorldTour status; Brajkovic signs with Bahrain-Merida; Pellaud joins Team Illuminate; Is Coca-Cola good for cyclists?; Simon Zahner taking applications for development riders; Team Dimension Data unveils new kit; Gent-Wevelgem to include unpaved roads in 2017.

A team on the brink: Avanti-IsoWhey Sports’ fight for survival

by Aaron S. Lee

If there was any Australian domestic team that should be immune from the annual struggle of securing sponsorship dollars to survive another season, it would be Avanti-IsoWhey. And yet it’s been far from an easy ride to keep the Tasmanian-based outfit alive for the 2017 season. Here is an excerpt from the feature:

According to co-founder Andrew Christie-Johnston, Avanti’s decision came down to a lack of ROI (return on investment) in terms of the NRS.

“It’s always hard to know exactly why a sponsor decides to withdraw support,” he said. “We felt we had a pretty good relationship with them, but basically they told us the NRS wasn’t working as well for them – it was the major reason they gave to us. We don’t know the pressures behind the scene to reduce their budgets, but the reason given was that the NRS wasn’t giving them the same bang for their buck as in past seasons. At the end of the day, if they can’t find the money, you can’t really blame them.”

Team captain Joe Cooper told CyclingTips it was disappointing to lose the title sponsor given how dominant the team had been.

“It’s definitely a bit depressing when you win all these things and a sponsor decides to turn their back and walk away,” said the former New Zealand national road race and time trial champion, who is fresh off his second NRS individual title in three years. “Like most things, I think it probably just ran its course and I think with the NRS cutting back its schedule and not attracting more media coverage, the sponsorship just didn’t seem feasible.”

With Avanti out, the team is currently down to one principal partner – and one less cash cow – with just over a month until the new calendar year.

Click through to read more at CyclingTips.

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