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by Mark Zalewski
March 13, 2017
In today’s CyclingTips Daily News Digest: Henao wins overall at Paris-Nice, De La Cruz takes final stage; Dideriksen wins Ronde van Drenthe; Sagan takes second Tirreno-Adriatico stage win; Hosking wins Drentse 8 van Westerveld; Van Schip outclasses WorldTour riders to win Ronde Van Drenthe; Australia dominates Oceania Continental Championship road races; “One small mistake cost us the race”: inside the Ronde van Drenthe with Janneke Ensing; Jess Varnish calls for British Cycling board to resign; Illness forces Adam Yates out of Tirreno-Adriatico while in second overall; ASO brings sponsorship support to Volta a Catalunya; 2017 Paris-Nice: Stage 8 highlights; 2017 UCI Women’s WorldTour – Ronde Van Drenthe highlights.
The Volta a Catalunya was suffering from the same issue that faces many events, lack of sponsorship. But Tour de France owners ASO have come to the rescue, bringing along one of their main sponsors, Carrefour, to become the event’s main sponsor.
Port Aventura, stage 6 of the 2015 Volta Ciclista a Catalunya. Photo Sabine Jacob/Cor Vos.
“La Volta is a main sporting event in Catalonia and in the world of cycling to which Carrefour will give all its impetus and support” said Jesús Inarejos, Regional Director of Carrefour in Catalunya.
This is another move by ASO to help what it considers a key race on the calendar, while expanding its interests beyond France.
“Since the organization of the Volta a Catalunya we are proud that an international company such as Carrefour is betting on us, as it has for many years been bet on cycling, reflecting the potential of our event,” said race director Rubén Peris.
“With almost a hundred years of history and being part of the world heritage of cycling, with all of this, we want to consolidate the Volta as a mandatory stop on the WorldTour calendar.”
Click through to read more at Es Ciclismo.