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by Mark Zalewski
December 20, 2016
In today’s CyclingTips Daily News Digest: Brailsford finally discloses nature of 2011 Sky mystery package for Wiggins, yet questions linger; Zwift Academy rider Leah Thorvilson wins Canyon-SRAM contract; Elite racer turned orthopedic surgeon to conduct extensive concussion and injury study among pro, amateur cyclists; Vansummeren on life after racing; Funvic Soul Cycles-Carrefour team suspended for multiple doping positives; MPCC sponsors call for additional commitment to fighting other kinds of cheating; American Owen to skip cyclocross to focus on road; Young Aussie champion Alex Morgan steps away from cycling; Team Sky dines on Norwegian salmon prize at camp; Backlash over New Zealand brewery’s ad promotion with Lance Armstrong; British track sprinter Williamson to return after serious crash; Documentary: ‘From the South UP.’
New Zealand’s largest brewery is facing backlash over its engagement with disgraced cyclist Lance Armstrong in an advertising campaign. The Lion Breweries’s ad campaign featuring Armstrong is entitled ‘The Consequence.’
“We are using Lance to tell a cautionary tale called ‘The Consequence’ which depicts how much you stand to lose when you pursue success at all costs,” a spokeswoman said.
“We wanted to highlight that actions have consequences and we couldn’t think of anyone better to demonstrate that.”
In addition to the brewery facing criticism, New Zealand Ironman great Cameron Brown is also feeling the effects. He and his son went on a ride with Armstrong and posted it to social media. As a result Brown endured a lot of backlash.
Armstrong is currently fighting a U.S. federal whistleblower law suit.
Click through to read more at Stuff.