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by Mark Zalewski
February 8, 2017
In today’s CyclingTips Daily News Digest: Bicycle Coalition hopes to save cancelled Philly Cycling Classic with petition; Abuse of power in women’s cycling, an all too familiar story: Bridie O’Donnell; Jolien Verschueren ends season early; Corné van Kessel extends for two years; 1956 Tour de France winner Roger Walkowiak dead at 89; Former Australian track athlete says ‘experimental surgeries’ left her scarred; Bicycles shown in six Super Bowl advertisements; Teaser video for UCI Para-cycling Track World Championships; Peter Sagan training for the win; Video: Underwater spinning.
At $5 million (€4.7 million) for 30 seconds, advertising during the Super Bowl is the costliest way to blow your advertising budget. The folks at the advocacy group People for Bikes were paying close attention and counted six adverts that included bicycles, well above what the unscientific poll conducted by trade publication Bicycle Retailer predicted, with users saying between zero and two.
While some of the bicycles in the spots were merely background, a few of the commercials featured bicycles more prominently.
The amount of bicycles in the advertisements, particularly ones that cost as much as they do in this arena, could indicate a larger positive shift in society’s views towards the bicycle, particularly in the United States.
An ad by the Ford Motor Company showing its bike sharing mobility solution, with a shot of a Ford-branded bike share bike. This coming from a Fortune 100 company that is responsible for making the automobile what it is today.
Click through to read more at People for Bikes.