Daily News Digest

by Mark Zalewski

June 30, 2016

Today’s CT Daily News Digest: Shimano Dura-Ace 9100 and 9150 – Everything to know; Your guide to the 2016 Giro Rosa, women’s cycling’s biggest tour; BikeExchange steps up as new naming sponsor for ‘Orica-BikeExchange’; Twenty and thwarted: Why a world champion left pro cycling after just one season; Varnish will not appeal non-selection for Rio; Carmen Small requesting arbitration over Rio team omission; Bouhanni out of Tour de France; Vansummeren retires due to heart problem; Contador, Sagan lead Tinkoff Tour de France team; Whitten comes back from crash to win Canadian TT title; Rise – Inside Team Dimension Data for Qhubeka #8

BikeExchange steps up as new naming sponsor for ‘Orica-BikeExchange’

by CyclingTips

Australian-based marketplace, BikeExchange has stepped up its involvement in pro cycling by announcing the naming rights sponsorship with the the newly titled team Orica-BikeExchange, effective immediately. The new kit will be revealed tomorrow and will be worn at the Tour de France onwards. The partnership will extend for a minimum of 12 months.

BikeExchange has supported the team since its inception back in 2011 and has been working its way up the chain of commercial partners ever since. That longterm relationship has proved to be beneficial for both parties in many ways.

Team owner Gerry Ryan has investments in the rapidly expanding BikeExchange business as well as parent company Marketplacer.com, a technology platform for online marketplaces. Ryan is also an investor in the Outdoria business vertical which is a hunting, camping, fishing, outdoors marketplace.

The partnership with GreenEdge is part of the strategy to bring awareness to the global expansion of BikeExchange, which has experienced rapid growth in the USA, Australia, New Zealand, Germany, Netherlands, Belgium and soon to be launching in the UK and Ireland. BikeExchange is an online marketplace for ‘everything bike’ where consumers and retailer members trade their products and services locally.

“Sponsoring a pro team presents an amazing opportunity for an expanding global brand,” BikeExchange co-founder Jason Wyatt said. “We have been involved with the team since the beginning and have seen them grow from the start. This title sponsorship presents a unique opportunity for BikeExchange to reach millions instantly and we are all excited by the opportunity that lays ahead.”

Click through to read more at CyclingTips.

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