Daily News Digest

by Mark Zalewski

July 30, 2016

In today’s CT Daily News Digest: Valgren wins stage and takes over lead at Tour of Denmark; Gavazzi wins stage 2 in Portugal; Vasylyuk wins Qinghai Lake time trial; New gene doping test to be retroactively applied to Rio Olympic samples; UCI bars three Russian cyclists from Rio Olympics, three more removed; Contador already back in action on Saturday; UCI President Brian Cookson on La Course, developing women’s cycling and Rio predictions; Cold-Blooded: Tanner Putt born to race the Classics; Can success be bought in pro cycling? A look at team budgets and the value equation; Sagan signing to launch BORA team to WorldTour; The cost of being an Olympian; Racers finish Red Bull Trans-Siberian Extreme race; Focus on La Course by Le Tour de France; BORA-Argon18’s 10th rider

Can success be bought in pro cycling? A look at team budgets and the value equation

by Wade Wallace

As the old saying goes, ‘you get what you pay for.’ But does money equal wins in cycling? Yes and no, but mostly yes. While the teams that spent the most generally had the most success, there are cases where it is not always true — though they are the exceptions. This has resulted in calls for salary caps and other reforms to level the playing field.

Here is an excerpt from the feature:

Movistar leads the UCI team point rankings because they have the third and fourth placed individual riders overall (Valverde and Quintana). They also represent the team with the best ‘value for money’ as their UCI points vs team budget are the highest. Next best is Tinkoff.

Contrary to popular belief, BMC has performed right on ‘expectation’ based on their winnings and team budget. Katusha performs the worst on this linear regression line.

We didn’t think it was enough to stop here. The Tour de France is the undisputed pinnacle when it comes to sponsorship exposure with a reported television audience of 3.5 billion people in 188 countries who watch the Tour de France annually. This figure sounds inflated, but I think we can safely say that the Tour catches the widest mainstream audience.

So how do we equate the value of sponsorship towards the Tour de France in isolation?

Click through to read more at CyclingTips.